The process of adoption matters as much as the solutions themselves,” continues Ford. For non-profit teams, a focus on ongoing education and support, not just new products, is absolutely critical. “We know that technical solutions that leave the people who need to use them behind create more challenges than they solve. Non-profit leaders are faced with the challenge of not just replacing these systems, but successfully supporting and enabling their team,” Ford adds.Īccording to global industry reports, implementing new technology solutions and upskilling employees to leverage those systems consistently rank among the top five concerns for non-profit leaders, HubSpot says. Additionally, NFPs generally have smaller teams and access to fewer resources. “Of those non-profits using a CRM, one of the biggest challenges they’re facing are ageing digital platforms that are both disparate and locked into legacy systems. And of those organisations that do use a CRM, is the understanding of its purpose known? While the sector demonstrates some knowledge of the different benefits of a CRM, nearly half (45%) of NFP leaders don’t really understand its purpose, creating an obvious barrier to growth,” says HubSpot director of non-profits Julia Ford. “This latest research shows that nearly three in ten Australian non-profits aren’t using a CRM.
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